The concept’s aim was to show the world of experience and the variety of services. Changing exhibitions about sustainable and healthy interior environments with exciting designs and new materials fascinated end consumers as well as architects.
High-quality furnitures and home accessories were offered for direct sale or could be ordered online via touch screens. Each designer has its own distinctive history that is shown both in the online shop and in the store. Innovations for the interior environment were presented spatially
Spatial presentation of innovations for the interior environment show detailed background information to planners and interior architects.
Creating the concept we attached great value on the materials and installations used regarding sustainability and our criteria. The spacious impression of the totally white store was accented by CI colours like chocolate brown and cyan. The high ceiling with all installation was kept completely open and also painted in white. Symbolizing the holistic approach towards furnishings and construction the store concept was realized with construction equipment. Used and with white colour refined scaffoldings were chosen for product presentation. Platforms were built of white aerated concrete modules. The service counter of white wood plates underlined the rough character. These white refined construction elements integrated perfectly and showed a fantastic contrast to high-quality design furniture. A natural linoleum flooring and a decent ground lightning were chosen in addition to an accent lightning by the InteriorPark. portfolio. The free-hanging 4 x 2 m tall green wall and the large-scale clay wall were responsible for a comfortable indoor climate.
World of experience
Customers experience an attractive varied space with interesting insight views surrounded by high-quality interior furnishing. With this pleasant atmosphere and the offered coffee and sparkling wine they are invited to stay longer. Beside personal consultancy by experts customers experience products and their backgrounds via multiple channels. The online/offline connection is guaranteed via touchscreens. iBeacons and beamer projections underline the concept.