1st Flagship Store Khadi Berlin
Development of a variable usage concept for Khadi Naturprodukte GmbH & Co. KG.
The first flagship store Khadi Berlin is being built in the middle of Berlin between the center and Prenzlauer Berg. The manufacturer of natural cosmetics is known for hair dyes and products for hair and skin care and is currently sold in established organic retailers, international distributors and their own brand webshop. Khadi’s products combine modern natural cosmetics with Ayurvedic naturopathy.
Germany meets India
Our store concept is based on the synthesis of the German brand Khadi with its modern cosmetic knowledge and the Ayurvedic tradition of India. In the modern premises in the midst of urban Berlin, Indian tradition finds its space. A modern and warm atmosphere creates an inviting gesture. When selecting the materials used, great care was taken to ensure authenticity and sustainability. Associations with India are characterized by natural, rough materials and colors.
Multifunctional shop areas
The flagship is used as a presentation and sales area of the entire product range. At the same time, customers can seek advice on site and dye their hair under professional guidance. The designated Hair Coloring Bar is also used for workshops, dealer and hairdresser training courses and events. In the basement there are jobs for marketing and sales employees.
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